Portfolio

Selected Work

A sample of engagements where strategic communications drove measurable results.

Public Relations · Book Launch

Award-Winning Book Launch Campaign

Independent Publishing Client
Challenge

Launch a debut book to a crowded market with limited marketing budget, generating meaningful earned media coverage and building a loyal reader audience from near zero.

Approach & Work
  • Developed full PR strategy and media outreach plan
  • Secured coverage with the #1 publisher in the category
  • Planned and executed 5 bookstore launch events
  • Coordinated award submission strategy
  • Built newsletter audience of 173K subscribers
#1 Publisher Placement
173K Subscribers Built
5 Bookstore Launch Events
6 Awards Won
Result

A landmark launch that established the author as a nationally recognized voice, earning top-publisher placement, six industry awards, and a 173K-subscriber platform built from scratch.

Brand Strategy · Messaging

Revenue-Driving Brand Messaging Overhaul

Professional Services Organization
Challenge

A growing professional services firm lacked a cohesive brand narrative. Inconsistent messaging across channels was causing confusion with prospects and limiting conversion from awareness to engagement.

Approach & Work
  • Conducted audience research and competitive landscape analysis
  • Facilitated leadership alignment workshop on positioning
  • Developed core messaging framework and narrative architecture
  • Rewrote website copy and key sales materials
  • Created voice & tone guide for the team
Result

Revenue increased 5.5× in the 12 months following the messaging refresh, with leadership citing clearer positioning as a key driver of new client acquisition and retention.

Content Strategy · Growth

Audience Growth Through Strategic Content

Mission-Driven Organization
Challenge

An established nonprofit had a loyal but stagnant audience and content that wasn't converting new readers into active supporters or donors. Content felt reactive and inconsistent in quality.

Approach & Work
  • Audited existing content library and audience data
  • Developed editorial strategy aligned to organizational goals
  • Created 6-month content calendar with topic clusters
  • Wrote flagship content pieces and email sequences
  • Built internal workflow and quality guidelines
Result

Audience size tripled (3×) over 9 months. Donor conversion from newsletter improved significantly, and the organization now has a sustainable, self-managed content operation.

Campaign Strategy · Revenue

$2.29M Revenue Generation Campaign

National Nonprofit
Challenge

A national nonprofit needed to dramatically increase revenue from a flagship fundraising campaign while maintaining donor trust and organizational brand integrity.

Approach & Work
  • Developed multi-channel campaign strategy and messaging
  • Wrote all campaign copy — email, digital, direct mail
  • Coordinated messaging across internal stakeholders
  • Created donor stewardship communications
  • Built post-campaign impact reporting framework
Result

The campaign generated $2.29M — a record result for the organization, with donor retention rates exceeding prior year benchmarks and significant new donor acquisition.

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